The company says its locations average 35,000 visits per day and 13 million customers per year. Topgolf was founded in the United Kingdom in 2000. Topgolf is marketing itself to both golfers and those seeking new, unusual experiences. At the same time, “concept venues” - think gimmicks like fowling and axe throwing - are flourishing. In Michigan - a destination for the sport which boasts some of the highest-ranking courses in the country - a lack of business has forced scores of courses to close. Topgolf enters the market during a general decline in the popularity of golf around the country. Inside, there is private dining space and a full bar with nine large-screen televisions and a dozen beers on tap, including offerings from Bell’s Brewery and Founders Brewing Co. In addition, several private bays can be rented out for parties, business meetings or other events. There is also a “fast pass” system during busier times that allows groups to jump to the front of a line for a bay by paying more money. until the venue closes, usually midnight or 1 a.m. It is $25 total per hour to rent a hitting bay from 9 a.m. Players are charged hourly, and the cost depends on time of day. Players take turns playing one of nine different games in a sequence akin to bowling. Two massive video boards are set up at the back of the range to play anything from football games to music videos.Įach ball has a microchip that tracks location and distance, with results displayed on screens at each bay. Throughout the range, there are circular targets in the ground designed as dart board-like greens that players aim at and earn points depending on where the balls land. It stretches 205 yards and is surrounded by 175-foot-tall netting. The driving range isn’t your typical empty field marked with a handful of flags. There’s also 3,000 square feet of event space. A total of 102 climate-controlled hitting bays promise comfortable play year-round, while 270 big-screen TVs, food and alcohol will keep nongolfers entertained. Located at I-75 and Joslyn Road, the complex’s driving range backs up to the freeway with towering poles and netting. “It’s a cool concept that I think will do well here.” “This is unbelievable,” said Luke Schuett, of Grand Blanc, as he tried out the range Wednesday. This will be the first in Michigan, although the company opened one of its Swing Suites in MGM Grand Detroit last year. With 40 locations around the country and 15 more planned, Topgolf has become a popular destination for many. Wallace said around 500 people have been hired at the venue. The new entrant into the local golf and entertainment market aims to bring a high-tech, glitzy twist to a sedate game at a time when golf is broadly declining in popularity.Ī preview party Wednesday night attended by company executives, community dignitaries and an assortment of VIP guests, including members of the Detroit Pistons, offered a look at what will be on offer. Construction for the $12.5 million project started in January. An exact date will be announced next week, said spokeswoman Morgan Wallace. Players will tee it up from the three-tiered hitting bays by the end of the year, the Dallas-based company promises. Sam Snead played the course in 1939.ĭuncan Park also features a Driving Range and a fully equipped Professional Golf Shop with rental clubs.Topgolf International Inc.’s new 65,000-square-foot entertainment complex and driving range in Auburn Hills is nearly ready. One of our famous visitors Walter Hagen put on an exhibition here and played a match on the original nine holes prior to his 1924 U.S. This gentle topography rewards accurate drives and precision short irons. The back nine, finished in 1916 rumored to be designed by Seymour Dunn weaves through our family oriented park. The front nine, built in 1993, is a Bryan Ault design that features rolling terrain and undulating dwarf Bermuda greens. Two distinctive nine-hole layouts await your challenge. This elegant 18 hole, 6320 yard, par 71 golf course journeys through a garden like, hardwood forest featuring beautiful flowering Dogwoods, Azaleas, Crepe Myrtle's and towering Oaks and Long Leaf Pine trees draped with Spanish Moss. Escape to a golfers hidden treasure near historic downtown in Natchez.
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